Every business needs to incorporate some form of digital marketing into its business plan. Whether you’re a small diner, a big medical consulting firm, or a law firm, you need SEO.

We’re going to look at some of the fundamentals of search engine optimization, taking a particular look at SEO for law firms. Hopefully, the information below can serve as a brief guide to get your law firm a little more visibility online.

Let’s take a look.

A Guide to SEO for Law Firms

When people need legal help in 2021, they’re going to make a Google search. Unless the individual already has a lawyer or connections to a lawyer, they’re going to conduct a “near me” search on Google and follow through with one of the first results.

The top results command respect, and you want credibility and respect when you’re trying to find a lawyer. Optimizing for those clients isn’t too difficult, but it does require some effort.

The first thing you have to do is identify the popular keywords in your local niche.

Keyword research allows you to look at the searches made by individuals in your area. Not only do you know what they’re searching for, but you can also get a look at the precise keyword phrases that are doing well near you.

Then, you can take those keywords and incorporate them into your website in various ways. There’s a great deal of specificity and effort that goes into optimizing well, but the result is a lot more web traffic and paying clients.

A law firm SEO agency will be able to tailor your website to those results and draw those customers in.

Creating Content to Increase Rankings

The main vehicle of an SEO campaign is content creation.

The general idea is to find a hot keyword and create content in response to it. The keyword phrase always has an implied question or desire.

If there wasn’t a need for some specific information implied in a keyword phrase, the user wouldn’t be searching it on Google. So, your job is to identify that need and fulfill it with your content.

Further, you must incorporate the specific keyword phrase at various points in your content. Keyword placement occurs both on the page and off of the page.

If you can provide real user value and optimize well for your target keyword, you will start to see some improvement in your rankings. Once the users start coming in, it’s important that you angle your content toward inviting the user to work with you.

This happens in your call to action, or at various points throughout the article. Be sure to link to your contact pages or to information about your credentials.

After users start to engage with your site, Google will take note of your newfound interest, and you’ll start to see more and more success in the rankings.

Need Digital Marketing Help?

SEO for law firms can be a difficult thing to get right if you don’t have any experience with digital marketing. Fortunately, there are a lot of resources out there to help you get the hang of it.

We’re here to help, too. Explore our site for more insight into digital marketing for law firms and how you can start bringing in more clients.